Senior Analytics Optimization Manager
Jellyfish Group Ltd, South Korea
Job Description
About us
Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy and training.
With offices across the globe, we are focused on increasing our network, client base and digital services to the biggest brands on the planet.
We are ‘One Jellyfish’, we know how important it is not just to have the best people in the world working with us, but to also recognize and reward this talent. What’s stopping you from joining our award winning team?
About the Role
This role will join Jellyfish’s Data and Planning team, a broad and diverse team encompassing brand, data and media planners, analysts, data scientists and email specialists as well as being part of the wider global data and insights function spanning hundreds of skilled individuals.
All with the common goal of using data expertise to inspire clients, partners and Jellyfish to jointly execute best in class marketing fuelled by data rich insights.
The typical day-to-day will involve managing multiple campaign projects and to be seen as the team’s first port of call for day-to-day data planning enquiries.
Responsibilities
- Define a measurement framework that is reflective of account strategies by identifying the proper data sources and KPIs aligned to business goals and illustrate campaign effectiveness
- Evaluate various attribution modeling techniques and methodologies including DDA models from Campaign Manager, Google Analytics, Facebook Attribution
- Evaluate customer journeys and data signals across the customer lifecycle that will inform audience targeting and media flighting
- Define and manage audiences that can be shared across Jellyfish partner and client ecosystem (e.g. Google, Facebook, LiveRamp, Salesforce, Segment)
- Plan measurement proposals to evaluate and refine activity, including test and learn, conversion lift studies and deeper analysis
- Design and create data visualizations for marketing performance data
- Identify opportunity to solve recurring client challenges and innovate the product portfolio
- Mentor junior members of the team
Requirements
What you’ll need
- Demonstrable experience with Google Analytics and Google Tag Manager, both web and apps, is required
- Demonstrable experience with Google Optimize and/or other mainstream web amp; app Optimization and Personalization platforms (eg. Adobe Target, Evergage, Dynamic Yield, Monetate, Leanplum, Tune, Optimizely, Qubit, etc.)
- Must have a fluent understanding of Google Marketing Platform, the key benefits and how to leverage the Google stack to the greatest advantage of clients
- Deep, hands-on experience working with analytics and experience optimization solutions, ranging from auditing, campaign ideation, definition, setup, launch and reporting, measurement implementations, data analysis amp; insights, in-housing, presenting to large audiences and training
- Strong experience in unearthing insights and forming optimization recommendations using heat-mapping, form analytics and live user testing
- Experience with persona based marketing, UX methodologies and a good visual eye to detect what works well (and what doesn’t) in a brand’s journey
- Strong analytical and visual thinking skills, with the ability to identify business questions, pain points and opportunities, analyse quantitative and qualitative data, prioritize findings using different models , and develop actionable recommendations and experimentation/personalisation roadmaps
- Ability to clearly communicate processes, strategies and general requirements to both internal and external stakeholders
- Able to manage projects and delegate seamlessly across multiple teams and regions, to ensure that all deliverables are as per Jellyfish standards and deadlines are met
- Able to stay positive under pressure, teamwork with a diverse set of stakeholders and live Jellyfish’s values: be positive, be the solution, be passionate, be accountable, be you
Advantageous:
- Proficiency with Python/R or other scripting languages is highly desirable
- Experience with Google Cloud Platform and BigQuery, ability to query large databases and write SQL queries
- Experience with (and positive results from) running campaigns on other web and app experience optimization / personalization platforms besides Google Optimize 360 would be highly desirable
- Knowledge and experience with recent Google technologies and tools such as Google Analytics for Firebase, App+Web properties and Google Ads Data Hub is a very big plus
- Knowledge and experience with Machine Learning principles and Marketing theory is a big plus
- Knowledge and experience with adva