Media Strategy Director
Jellyfish Group Ltd, South Korea
Job Description
Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy and training.
We are one of the world’s fastest-growing number of talented people across our expanding global network. We are Google’s leading global partner. And our close relationship is growing where we are, what we do and how we deliver it. And to do this, we want to grow our skillset. We’d like you to join our journey as ONE Jellyfish.
About the Role
We have an exceptional opportunity for an ambitious and talented Media Strategy Director to join our Signapore Office. The Senior Media Planner provides digital media recommendations and problem-solving to clients both internal and external, prepares and implements media plans and other deliverables.
Responsibilities
Owns all aspects of media planning, including but not limited to:
- Strategy Development: work with the team to identify strategies and approach across multiple digital channels (display, search, social, video)
- Utilize attribution, media mix modeling and planning tools (Google Attribution 360, Nielsen, Comscore, Doubleclick etc.) to pull audience consumption, competitive reports and forecast effective target goals.
- Develop digitally neutral media plans, flighting recommendations and forecast attributable performance across all channels and campaigns.
- Plan Development: negotiate with publishers, compile plan specifics, assign budgets, run reach and frequency reports, accurately finalize all client-facing documents.
- Manage client budgets, investments, and purchase authorization process.
- Work with wider planning and analytics team to generate insightful campaign reports with optimization recommendations while media is live.
- Work with cross-functional teams (Paid Search, Display, Analytics, etc.) to manage processes
- Strong knowledge and understanding of campaign performance measurement and demonstrate how to optimize different KPIs depending on client objectives and consistently deliver strong results through testing and ongoing optimization.
- Maintain strong, professional relationships with the publisher community.
- Proactively monitor digital landscape and identify trends/partners for upcoming campaigns
Requirements
- Bachelor’s degree in Marketing, Economics or related field
- Demonstrate experience having worked on advanced or large scale media campaigns within an agency or client environment
- Strong understanding of attribution or quantitative skills
- Experience with interactive research tools (i.e. Ad Relevance, Media Metrix, @plan)
- Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.
- Keeps up to date on the evolving digital landscape, and how digital fits into the overall marketing plan
- Understanding of media concepts and terms, creative and budget requirements
- Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel
- Detail-oriented with exceptional critical thinking and attention to detail
- Project Management Skills with a strong business acumen
- Able to prioritize and manage multiple projects and tasks
- Ability to work independently and in integrated, multi-disciplinary teams
- Strong communication and presentation skills
- An outgoing, positive thinker, with consistent levels of evident enthusiasm
- Flexible, versatile and copes well under pressure
- Direct, is comfortable in giving and receiving constructive feedback
- Has high personal standards and promotes them in others
- A valued team member, who upholds Jellyfish's values and professional integrity