Analytics Manager, Data Consultancy
Assembly, South Korea
Job Description
We are Assembly and we’re not like the rest. We’re the modern alternative agency, bringing together industry-leading data, talent, and tech to?Find the Change That Fuels Growth?for the best brands on the planet, including Adobe, Lane Crawford, Marina Bay Sands, and more. Our diverse, global community of over 1,600 passionate experts combines global thinking with unmatched local expertise in more than 20 markets worldwide enabling brands to engage and move consumers anywhere. We use STAGE, Assembly’s proprietary, privacy-centric data solutions platform, to surface powerful insights that transform into actionable brand opportunities. We’re at the cutting edge of new media, technology, and platforms embedded in the lives of today’s consumers, and we’re tapped into how culture and communities’ needs change. We do this while staying steadfast in our commitment to?Leave the World Better Than We Found It?through measurable social and environmental impact work.
Assembly was named The Drum’s APAC Media Agency of the Year in 2021
WHO WE’RE LOOKING FOR
The role of Analytics Manager will be to enable clients to in-house their ad tech stack and take ownership of their data as well as providing custom solutions and processes, enhanced use of data for automation for analysis and media activation.
You will be working on a variety of projects; managing the Advanced Analytics output, liaising with the client, ad tech providers and internal stakeholders to achieve project objectives.
For the successful candidate there is a great opportunity to learn how data is managed at scale in the ad tech ecosystem, develop a broad overview of the MarTech landscape and interact with clients at senior level on a consultative basis.
WHAT YOU’LL BE DOING ON ANY GIVEN DAY
- Scope, define and manage the execution and delivery of analytics projects and reach the client's strategic business goals
- Address challenges or opportunities presented by clients or teams and creating bespoke solutions
- Manage, modify, QA, and troubleshoot any ad-hoc data analytics issues upon requests
- Understand core business needs, summarise into requirements and create clear specifications for developing the relevant analytics framework
- Work directly with colleagues across departments and regions, clients, and other internal and external stakeholders to ensure smooth project delivery with high quality
- Provide project updates on a consistent basis to various stakeholders about strategy, adjustments, and progress
- Develops, executes, and composes clear and effective communications, trainings, and post-delivery support plans
- Support and coordinate with the other departments on day to day challenges encountered on datasets and perform different data analytics tasks on different platforms
- Keep abreast of channel and product updates within the agency, ensuring these are communicated to the client where appropriate
- Drive regular reports and presentations with key findings, observations, data insights and recommendation
Requirements
DOES THIS SOUND LIKE YOU?
- 3+ year experience working in Web Analytics / Ad Tech / Ad Ops role
- Advanced knowledge of Web analytics tools, specifically Google Analytics, GA4, Adobe Analytics
- Advanced knowledge of Tag management systems, such as Google Tag Manager, Tealium and Adobe Launch
- Ability to independently audit, implement and QA tags and tracking
- Ability to create documentations with technical specifications like datalayer requirements
- Experience of marketing technology stack such as Google Marketing Platform
- Understanding of how data is linked, transformed and used within digital media reporting and activation.
- Strong analytical individual who enjoys lateral thinking and problem solving
- Attention to detail with the ability to effectively troubleshoot issues across various data sources and platforms
- Fluent in English and Korean
GOOD TO HAVE:
- Experience with app analytics, A/B testing, CRO, CRM, Martech
- Some HTML and JavaScript knowledge and basic knowledge of SQL or a similar language is a plus.
- Good understanding of data within the digital media realm (CDP, DMP, Ad Verification, Ad Server, DT, CRM, Etc).
- Experience in building data dashboards in Google Looker, Tableau and/or Datorama (or other alternatives)
- Ability to map requirements from multiple stakeholders and pull together into a comprehensive project plan
- Direct client facing experience
- Proactive individual who is confident taking the initiative and working with colleagues across teams and departments
Benefits
WHY ASSEMBLY?